How To Convert Leads Into Sales
What do affiliate marketers do to convert leads to sales? (The Successful Method People Don’t Talk About)
The fundamental goal for affiliate marketers is to turn traffic into sales when it comes to traffic. There are typically 3 levels of marketers who do this.
Watch the video on how to convert leads to sales!
In this article, I will dissect the 3 levels of affiliate marketing that marketers use to convert leads to sales.
You’ll learn:
Level 1: Amateur
Level 2: Intermediate
Level 3: 6 Figure Method
Online affiliate marketing started in the mid-90s when the internet became widely available to the general public. It was the rage when you were able to connect a simple phone line and start texting people on AOL and emailing each other. The first websites were introduced and companies started to migrate their information to the internet for brand awareness.
Like the introduction of the television, naturally, advertisements became part of the internet like how maple syrup is drizzled on every plate of pancakes.
LEVEL 1: AMATEUR
That’s when Level 1 marketing started. Level 1 was the only way people knew how to market. Level 1 Amateur marketing was sending traffic directly to a sales page. It’s not effective because of how outdated this method is. People are smarter, wiser, and less gullible than before.
Nowadays, there are many affiliate programs that still teach this amateur method. They tell you to send traffic to a sales page, whether it’s paid or organic. This method may have worked back in the 90s… That’s why so many companies, including fake ones, did it.
It’s astounding how many people still do it today. They buy Facebook, youtube, and even solo ads and direct them straight to the sales page or affiliate link.
The fact is if you’re just sending traffic directly to a sales page now, the most conversions you’ll get is 0 - 1%.
1% if you’re lucky and the stars are aligned or if pigs can fly
You’ll probably spend more on traffic than you can get a sale. Now let’s move on to Level 2.
LEVEL 2: INTERMEDIATE
So this is where many marketers are stuck and still, the more-modern affiliate programs teach this method.
This is where people have learned to build an email list by sending traffic to their Optin page.
So far so good, because you want to be able to email your leads again in the future as opposed to the amateur method, where you lost their contact because you didn’t send them to Optin for more information.
Now after the Optin page, your traffic has become leads to those who want more information opting into your email list.
The traffic has filtered out the people who weren’t going to buy your product anyway.
Your leads are then sent to a bridge page (a page where you tell your story and what the product you’re selling has changed your life), then to the sales page.
Don’t get me wrong this is leaps and bounds better than sending them directly to a sales page, because at least they’re aware of you and what you’re selling.
Here, your conversion rate will be at most 1-2% maximum. Because you gave a little value about the product and you’re hoping they’ll relate to your story and eventually buy the product.
The gurus that teach this would tell you to send your leads back to the bridge page so that they can listen to your story over, and over, and over…
The second time is fine, but what do you think people will feel after the fourth, and fifth times?
If they haven’t bought your product the third time you’ve sent them to the bridge page, chances are, they’re not interested.
By the sixth time you’ve sent them to your story, which is boring by now, they’ll start unsubscribing, and worst of all, they mark your email as spam.
For the most part, people don’t care about your story, or what you’re selling. They want to know if whatever they see can improve their life or not, and if it does, then they’ll likely be the 1-2% with this method.
It’s hard to control what people spend their money on so you’ll have to give them a reason why they should purchase anything being marketed to them. This takes us to Level 3…
LEVEL 3: THE 6 FIGURE METHOD
Why is this one called the 6 Figure Method? This is the method that the top affiliate marketers use to sell any product that exists. It’s the method that supports financial freedom and passive income.
“6 Figure” is the average people make when they’ve successfully applied the 6 Figure Method to their business.
Many affiliate marketers who’ve created their own products to sell using this method have well passed the “7” figure mark.
So what is the 6 Figure Method?
Let’s start from the beginning because traffic is important. It’s the basis of how you can earn a penny online.
You send your Traffic to an Optin Page to convert them to Leads.
Then send your Leads to a Value Series.
The last of your Value Series will link to your Sales Page.
Where you’ll be able to get an average of 3-10% Sales Conversions
(a whole lot better than 0-2% if you ask me…)
It’s simple in theory, but executing this whole process is another beast. First off, what is the Value Series?
You can read about the Value Series here, but essentially, the Value Series is content that you’ve created that provides valuable information about your niche sent to your Leads. The content can be in form of videos or blogs, where your leads can easily consume it.
Now for the part where you’ll need to put in lots of effort.
Creating the Value Series can take months. The recommended route is recording videos of yourself giving tips and tricks to your Leads via YouTube.
This is the quickest method once you master talking to the camera and the most effective because people can see the face behind the knowledge.
YouTube currently is also the best source of traffic because YouTube is a search engine. People tend to search for how-to videos on YouTube.
You can learn more about Traffic Sources Here.
Wrapping Up
Level 1 Amateur’s method is out of date and unprofitable.
Level 2 Intermediate Marketers are usually stuck or can’t quit their day jobs.
Level 3 is the 6 Figure Method that allows you to market anything and scale in the long run.
Isn’t it time to start working for yourself? There’s a reason why you’re reading these types of articles and blogs…
Now that you’ve learned about what 85+% of marketers do, it’s time to put to work the information you just learned about and become part of the 15% that made it work, and maybe if your ambition is overfilling your morning mug, eventually you can reach the top 5% of affiliate marketers that have made it work really well.
I hope you’ve gathered tons of information from this and that this will push you toward something amazing.
I’ll see you on the other side,
Sam
References:
What Is The Value Series?
Traffic Sources
More Helpful tips and tools for Affiliate Marketing:
What is Affiliate Marketing?
How To Get Started On Affiliate Marketing
What Is A Sales Funnel?
5 Types of Traffic Networks
Setting Up A Lead Capture Page
