Setting Up Your Ecosystem
Why should I have an ecosystem? What is an ecosystem?
Your ecosystem is your brand’s website that acts as a home for all your content.
Everything you post publicly should link back to your website (This helps you rank your site on Google) and your website should link to your affiliate product’s sales page.
Your ecosystem is your brand’s website that acts as a home for all your content. Everything you post publicly should link back to your website (This helps you rank your site on Google) and your website should link to your affiliate product’s sales page.
Let’s get deeper into what your ecosystem should include.
Also plan to have a simple website design. The simplicity and the design of your website matter when it comes to loading speed and user experience. Depending on where you’re getting your traffic, most people use mobile phones compared to desktops. A simple design is easier to optimize than a cluttered site.
You want your Customer Journey to be as smooth as possible when delivering your content. If your page takes a minute to load, chances are, your viewer already has left your site on the 3rd or 4th second.
For SEO (Search Engine Optimization) purposes, keep in mind that all your pages should have H1 and H2 headings with keywords. Every single image you upload should also be properly named with the keywords you want to rank as well. If you start writing with this practice in mind, you won’t have to go back to doing this later in the future. Create a proper habit of implementing these simple SEO rules so that you’ll reap the benefits in the long run.
HOME
Your Home Page should have your brand’s slogan, which also acts as your catchphrase.
A small paragraph about your story relating to your brand. Give a reason why you started your company with a link that goes to your About Page.
The next sections of your Home Page should be about your content. Describe what type of content you’re going to provide to your audience in a sentence, then a link to your YouTube Channel or Blog.
ABOUT
Here you can tell your side of the story. Keep it real and just lay down the truth. People in general love real stories because they’re relatable especially if a problem in your life is solved with a solution, they would want to get their hands on the solution.
Make sure that your story correlates to your product. How does the product help you and has it changed your life?
I hope this gives you a ‘Eureka!’ moment about how you’re going to write your About Page. It’ll showcase your personality as well as an opportunity to create an experience for your audience visiting your site.
The fact of the matter is, no one is going to read every single word on your site unless it has something to do with them or answers a question they have.
“Content is king”
Bill Gates wrote this in his essay in 1996 and it still holds up today.
Additionally to your story, you have an opportunity here to allow people to explore your recommendations. Link them to the other affiliate products that helped you along the way.
CONTENT
This is where you’ll upload your main sources of content. Your blog/vlog or whatever you create. It’s a place where your audience will spend most of their time consuming the valuable material you’ve created for them.
You’ll have to constantly update and add more content so that every piece of information is up to date. If a blog is old and you want to update them, do it! If you want to re-record a video instead of re-editing it, do it!
This is your ecosystem and you’re the one that decides what comes in and what goes out.
There are countless amazing possibilities that are unlocked when you have your content uploaded to your site. One of the main strategies is emailing your leads access to your content library.
All of the media should have a CTA (Call To Action) at the end so that they can refer back to your affiliate product. Value upfront, the pitch at the end.
Remember “Content is king.”
AFFILIATE PRODUCTS
Having a page dedicated to all the affiliate products you’re marketing allows your audience to check out what you recommend.
On top of having your product showcase, another strategy that’s also great is having detailed reviews for each product directly linked so your audience knows what to expect and the pros/cons of each specific product.
Comparison videos and blogs are strategies for buyers on the fence, and if you have those on your site, it will increase conversions.
CONTACT
Here, you want to be able to have people reach you. It’s not rare, but it doesn’t happen too often either.
Just know that the people who do actually message you are very interested in your product and probably want more information than the average viewer that stumbled upon your website.
You’ll also be surprised how many affiliate marketers don’t read or respond to people, which puts you above the competition.
HEADER/FOOTER
Keep your header and footer as simple as possible so there’s less clutter. Have a proper logo created and uploaded to your header.
Make sure your navigation links to the proper pages and also have social links you are most active on shown.
I recommend your header and foot be on every single page you create so that people can navigate to the information they need.
Notes: As for your ecosystem as a whole, take into account your logo and color scheme. Keep it to a maximum of 3 colors so that your website is uniform and not disorganized. The same goes for fonts and sizes.
You can build your website on multiple platforms such as WordPress, Squarespace, Wix, and Weebly. Doing so, you will save tons of time and coding is not necessary, so don’t worry about building a website if you don’t have any web development experience.
Hope this helps you understand why building your own ecosystem benefits your affiliate marketing career in the long run. It’ll take a while to build out, but the rewards are immeasurable.
I’ll see you on the other side,
Sam
More Helpful tips and tools for Affiliate Marketing:
What is Affiliate Marketing?
How To Get Started On Affiliate Marketing
What Is A Sales Funnel?
5 Types of Traffic Networks
Setting Up A Lead Capture Page
