Creating A Value Series - Be Ahead Of Other Affiliate Marketers

Creating a value series already brings you up to the top 15% of online marketers because the other 85% of the marketers simply don’t do it.

What is a Value Series?

To simply put, a Value Series is content you create to provide valuable information about your niche to the audience that has opted into your email list also known as your leads.

Whether you provide short videos on your niche’s tips and tricks, or a full written tutorial on how to fix a technical problem, you’re providing value to your audience.

The value series is what keeps your leads from unsubscribing because, with it, you’re giving them a valuable knowledge of the niche you’re marketing.

For an example, let’s use the weight loss category and talk about my favorite diet, ‘The Keto Diet’

The first piece of the Value Series, It’ll be about introducing the keto diet. We’ll talk about what it is, and how you can lose weight with it.

Ex. 1

“What is the Keto Diet? 

The Keto Diet is a low-carb, high-fat diet that shifts your body’s metabolism to burn fat and ketones instead of carbohydrates which are harder to process. For the best results, you should limit your carb intake to less than 50 a day.

I know it’s hard especially if you’re a carb lover, but if you’re looking to lose weight and want a healthy lifestyle that will change your life, you need to get into the mindset that this diet isn’t just about losing weight.”

Now that your leads have a better understanding of the Keto Diet and the benefits it offers, you’ll now talk about the technicalities of losing weight in general.

Ex. 2

“The Rule Of Losing Weight

In order to lose weight, you need to know the very first rule: Eat fewer calories than you burn. This is a simple fact people want to overlook because lots of salespeople want to sell you the idea of losing weight without eating less.”

Not only do you want to give your leads valuable information, but you also don’t want to “sugarcoat” facts with BS.

This also differentiates you from other marketers because you’re providing your leads with different viewpoints from your competitors. You also want to be able to help your leads change their mindset to take themselves more seriously with the diet they signed up to learn about. 

Push them to take action. 

Not only are you a marketer, but you’re also their coach. That’s what makes your content more valuable than the rest.

So before you start sending out your value series, make sure you’ve built out at least 4-5. You can do them in either blog format, or upload videos you’ve created onto youtube and share them in your emails. You’ll also want to keep continuing to create the content till you have at least 2 months’ worth. 

The best results I’ve seen so far are sending out 4 pieces of content in 4 days, and then a Sales page. Take a 3-4 day break before sending another series. Remember, we’re still following the rule of Value, Value, Value, Sale. It’s what I do and you’ve already witnessed this in my email series you’ve subscribed to.

I practice what I preach, which tells you that I am not marketing you one thing and selling you another.

Hope this helps you understand more about why the value series is important!

I’ll see you on the other side,
Sam

More Helpful tips and tools for Affiliate Marketing:
What is Affiliate Marketing?
How To Get Started On Affiliate Marketing
What Is A Sales Funnel?
5 Types of Traffic Networks
Setting Up A Lead Capture Page